Do Something Different is a conscious business. Being a conscious business means we try very, very hard to do everything we do, consciously.
And so. We make decisions as people first and as a business second.
By the time we pop off, we want to have made the world a better place. We know that helping people to do something different will mean they have better lives. This is our Purpose.
The way we do this matters a lot to us. So we have some Core Values. They're the things we try not to compromise. Even if it's in pursuit of our Purpose.
Our Core Values are Transparency, Trust and Team.
So, we don't have secrets, we say what we think if we believe it will help in the long-term. We trust the people we work with from the word go and we all share in the success (or the failure) of our endeavours.